Boulder Canyon
Redesigning a classic canyon cut chip.
Boulder Canyon had recently been acquired by UTZ and was looking to refresh the positioning and design of the brand to help unify what was at that time a growing portfolio of over 25 SKUS.
Initially a pioneer in chips started by two Colorado based brothers, this brand made famous for using alternative oils had since gone a bit stale. Our job was to revolutionize the brand identity and create a new packaging design system that would once again win at shelf.
Brand Strategy
Design Strategy
Visual Identity
Packaging Design
Photography
Out Of Home
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