Rally
Creating a revolution in recovery
The recovery space wasn’t short on options, but it was short on elegance. Most tools promised power. Few delivered comfort. Rally came to us with a category-defying idea: recovery could be both effective and gentle. A tool that treats your body with care while working just as hard as you do.
Our challenge was to build a brand that matched the product’s nuance and performance.
It needed to be bold enough to stand next to category giants, and refined enough to feel like a ritual, not a chore.
Rally wasn’t just entering the recovery market. It was here to shift it.
Brand Strategy
Brand Naming
Tone of Voice
Visual Identity
Brand Starter Kit
Website Design
SEE MORE PROJECTS
From online obsession to retail expansion
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Branding better-for-you cider
Creating a revolution in recovery
Cracking the code on healthy eating
Satisfaction without sacrifice
Crafting the new generation of non-alc cocktails
