High Desert

High Desert

Distilling the spirit of the desert

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Brand Strategy

Design Strategy

Product Naming

Visual Identity

Packaging Design

Illustration & Photography

Brand Book

'High Desert Vodka' wordmark over a martini glass with a green olive splashing in on a burgundy background.
High Desert vodka bottle and an empty coupe on a speckled stone tray with prismatic rainbow light streaks.
Orange die-cut hangtag reading 'Handcrafted with cactus from San Luis Potosí, MX' against prickly-pear cacti.
High Desert color palette grid over a cactus and mountain photo: Charcoal, Sand, Prickly Pear, Succulent, Rust, Clay, Sail.
High Desert color palette grid over a cactus and mountain photo: Charcoal, Sand, Prickly Pear, Succulent, Rust, Clay, Sail.
Splashing pour of vodka with prismatic refraction overlaid with the maroon stepped-frame High Desert mark.
Person in a white shirt holding three kraft 'High Desert Vodka — Spirit of the Desert' shipping boxes against terracotta.
Cream cocktail napkin printed with the stepped 'HD' mark beside a glass with a blood-orange slice on concrete.
Wheatpasted wall of five High Desert posters: 'Live by the spirit of the desert,' wordmark, bottle, and cactus art.
Roadside billboard in arid mountains reading 'Drink the Desert — highdesertvodka.com' beside an orange brand panel.
Four phone screens with High Desert content: Citricos Picantes recipe, ingredients, Austin pop-up, and 'Our Story'.
Hand holding an orange 'High Desert' cap by a flowering prickly-pear cactus; cream tee with cactus photo print.
Two orange die-cut stepped 'High Desert' business cards on concrete; cream off-road vehicle with the brandmark behind.
High Desert toolkit grid on dark: logo lockup, martini photo, geometric pattern, tagline tile, cactus, bottle, monogram.
Before-and-after High Desert bottles: tall clear gray-label cactus vodka left; shorter cork-tied orange-label bottle right.