Stem Ciders

Branding better-for-you cider

When Stem Ciders came to Interact for a brand refresh, they had outgrown their humble beginnings as a Cider company that works with natural ingredients. Over the years, they had become a brand that is about reimagining the possibilities of Cider. They were doing things with flavor, in a low-sugar offering, that no one else in the industry was doing. But this was not reflected in their brand identity or brand ethos.

It came time to take stock of the amazing things they do, and better reflect those things back to their consumers.

Brand Strategy

Brand Narrative

Product Naming

Design Strategy

Visual Identity

Package Design

Campaign Assets

Tone of Voice & Marketing Messaging

White Stem Ciders craft cider wordmark over yellow, green, and black tropical brushstrokes — palm fronds, sun, cinnamon.
White Stem Ciders wordmark on a bright cyan background with darker teal painterly brushstrokes.
Stem Ciders Real Dry can (6.8% ABV) with a blue apple-and-leaf illustration on a teal abstract foliage background.
Stem Ciders Off Dry can (5.8% ABV) with a teal apple-and-leaf illustration on a teal-aqua abstract background.
Stem Ciders Raspberry can (6.7% ABV) with a pink berry illustration on a magenta and pink floral background.
Stem Ciders Chile Guava can (5.2% ABV) with a pink-and-green guava illustration on a hot-pink and lime fruit background.
Stem Ciders Pineapple Punch can (5.2% ABV) with a yellow pineapple illustration on a coral, yellow, and green tropical background.
Stem Ciders Hibiscus can (4.3% ABV) with a pink hibiscus illustration on a purple and pink floral background.
Stem Ciders Tangerine Whip can (5.4% ABV) with an orange citrus illustration on an orange and green abstract background.
Stem Ciders Pear can (5.3% ABV) with a green pear-and-leaf illustration on a green abstract foliage background.
Pink Stem Ciders poster with 'A pepper-y chili guava punch' headline and illustrated guavas, chili peppers, and pears.
Orange Stem Ciders poster reading 'A juicy, sweet tropical paradise' with pineapples, cinnamon sticks, and palm fronds.
Purple Stem Ciders poster with 'Sweet, floral & refreshing' and illustrated pink hibiscus flowers and petals.
White Stem Ciders wordmark on a bright cyan background with darker teal painterly brushstrokes.
Navy Stem Ciders poster with teal apple illustrations and 'What's inside? Just apples — in delicious liquid form'.
Cyan Stem Ciders poster with teal apple illustrations and circular text reading 'The world is your orchard'.
Before-and-after Stem Ciders: seven older ornate-label cans above seven refreshed minimalist cans with illustrated windows.