Built
Satisfaction without sacrifice
BUILT delivers big on flavor, packing collagen protein and real chocolate into a range of craveable Puffs and Bars. Originally launched as a DTC brand, BUILT has expanded into retail — and with that growth came the need to stand out on increasingly competitive shelves.
The challenge? Break away from the tired conventions of the sports nutrition aisle and embrace what BUILT truly is: a bold, joyful, flavor-first brand with mass appeal.
Brand Foundations
Design Strategy
Visual Identity
Typography
Packaging
SEE MORE PROJECTS
From online obsession to retail expansion
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The first supplement you actually want to take
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Branding better-for-you cider
Creating a revolution in recovery
Cracking the code on healthy eating
Satisfaction without sacrifice
Crafting the new generation of non-alc cocktails
