Sperm Worms

Sperm Worms

Building on a viral sensation

Sperm Racing began as an internet spectacle, literally racing live sperm samples on microscopic tracks. It went viral for its absurdity, but beneath the humor was a real message: male fertility is declining, and no one is talking about it. The founders saw a unique opportunity to shift that narrative, using humor, design, and education to start an overdue conversation.

The next step was brought to Interact: turn the virality of Sperm Racing into something tangible. Something men could actually use, share, and laugh about. That’s when Sperm Worms was born: a functional candy fortified with vitamins clinically shown to support sperm health. A product that makes men say, “Wait, is this real?” and then actually buy it.

Visual Brand Identity & Packaging

Illustration & Character Design

Two Sperm Worms wheatpaste posters on a graffiti brick wall: product pouch left and 'Boost your boys' worm right.
Holographic Sperm Worms 'Daily Performance Gummy — Sour Pineapple' pouch with worm character on dark blue.
Pile of holographic pink Sperm Worms condom-style foil packets printed with the logo and various worm characters.
Three yellow-and-white sugar-coated Sperm Worms gummies in a clear petri dish on iridescent with worm-shape cutouts.
Sperm Worms apparel: yellow worm-printed socks above blue Nike sneakers and a man in a navy tee with the pink logo.