Recess Zero-Proof

Recess was started to create a new category of beverage alternatives with its CBD and mood altering drinks. They quickly became a cultural and social phenomenon. With their success in the functional beverage space, they decided to move into non-alcoholic cocktails, creating a product that tasted as good as the traditional versions without the aftereffects of alcohol. The only problem, no packaging and only 3 months to get to production. Interact came in working hyper-collaboratively with the Recess team to work through and develop breakthrough packaging that stayed consistent with the core brand while competing in the new category.