Waterboy
From online obsession to retail expansion
Waterboy came to us already thriving as a DTC disruptor and social media standout. The brand had built a loyal following online, powered by irreverent humor, viral content, and a clear cultural pulse. But success on Instagram doesn’t always translate to success in retail. To compete in a crowded electrolyte aisle, Waterboy needed more than digital swagger — it needed a brand identity built for longevity, clarity, and shelf impact.
Design Strategy
Visual Brand Identity & Packaging
Brand Style Guide
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From online obsession to retail expansion
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